THE FASHION INDUSTRY'S ENVIRONMENTAL CRISIS
The fashion industry is one of the world's most polluting industries, contributing significantly to environmental degradation. Here are the sobering facts:
GLOBAL CARBON EMISSIONS
The fashion industry produces 10% of global carbon emissions - more than international flights and maritime shipping combined
TONS OF WASTE
The fashion industry produces 92 million tons of textile waste annually, with much ending up in landfills
WATER POLLUTION
Fashion is responsible for 20% of global wastewater, with toxic chemicals polluting rivers and oceans
FAST FASHION VS. RENTAL: THE COMPARISON
TRADITIONAL FASHION
Garments worn only 7-10 times before disposal
2,700 liters of water to produce one cotton t-shirt
One garbage truck of textiles is burned or landfilled every second
100 billion garments produced annually worldwide
FASHION RENTAL
Each garment worn 30+ times by different renters
Reduces water consumption by up to 80% per wear
Keeps garments in circulation, preventing premature disposal
Reduces need for new garment production
HOW FASHION RENTAL CREATES POSITIVE IMPACT
CIRCULAR ECONOMY
Rental creates a circular fashion economy where garments are used to their full potential before recycling or disposal
REDUCED PRODUCTION
When people rent instead of buy, demand for new garment production decreases, reducing environmental impact
CONSCIOUS CONSUMPTION
Rental encourages mindful fashion choices and raises awareness about sustainable consumption habits
YOUR ENVIRONMENTAL IMPACT
When you choose to rent luxury fashion instead of buying new, you make a measurable difference:
Water saved per rental vs. buying new
CO2 emissions avoided per rental
Reduction in textile waste per wear
*Calculations based on industry averages for garment production and lifecycle assessment data
JOIN THE SUSTAINABLE FASHION MOVEMENT
RENT INSTEAD OF BUY
Choose rental for special occasions and luxury pieces you'll wear infrequently
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Join thousands of conscious consumers who are reducing fashion's environmental impact one rental at a time. Together, we can transform the industry.