The Fashion Industry's Environmental Crisis
The fashion industry is one of the world's most polluting industries. Here are the sobering facts:
10%
Global carbon emissions from fashion
92M
Tons of textile waste annually
20%
Global wastewater from fashion
Fast Fashion vs. Rental
Traditional Fashion
- Worn only 7-10 times
- 2,700L water per t-shirt
- 1 truck of textiles landfilled/second
- 100B garments produced/year
Fashion Rental
- Each garment worn 30+ times
- 80% less water per wear
- Keeps items in circulation
- Reduces production demand
How Fashion Rental Creates Impact
🔄 Circular Economy
Garments used to full potential before recycling.
📉 Reduced Production
Less demand for new garment production.
🌍 Conscious Consumption
Encourages mindful fashion choices.
Your Environmental Impact
When you rent instead of buy, you make a measurable difference:
💧
2,160L
Water saved per rental
🌱
6.7kg
CO2 avoided per rental
♻️
95%
Waste reduction per wear